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Subject Resources -- Business--Marketing

The librarian for this subject is  Ms. Bennie P. Robinson.
Email: bpr@uakron.edu

Finding Articles

• Academic Search Complete - Academic Search Complete, designed specifically for academic institutions, is the world's most valuable and comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc. The database features PDF content going back as far as 1865, with the majority of full text titles in native (searchable) PDF format.
• ArticleFirst - Index to articles from over 12,000 journals.
• Business and Industry - Business and Industry is no longer updated; the 1994-2006 material will remain in place indefinitely. You may wish to search: Business Source Complete.
• Business Source Complete - This is the world's definitive scholarly business database, providing the ultimate collection of bibliographic and full-text content. Business Source Complete contains far more active, peer-reviewed, business related journals than any other database currently available. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back to 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals.
• Econlit - EconLit, published by the American Economic Association, provides bibliographic coverage of a wide range of economics-related literature. An expanded version of the Journal of Economic Literature (JEL) indexes of journals, books, and dissertations, EconLit covers both economic theory and application. Literature covered is of interest to researchers, academics, product managers, advertisers, product development specialists, and public policy professionals. EconLit includes information that is of prime relevance to many industries and research establishments world-wide. Over 80% of all current records include abstracts. Also included are fulltext of book reviews published in the Journal of Economic Literature since 1993.
• EJC - Full text of 6000+ research journals. Includes or has links to full text.
• Infotrac Full-Text Articles (1,000 Journals) - Index to citations in 1,000 journals with full-text access to almost 900 journals. Covers many subject areas at the undergraduate level. Includes or has links to full text.
• LexisNexis Academic - Full text news, business, legal, medical, and reference information. Includes or has links to full text.
• Newspaper Source - Newspaper Source contains selected full text for 245 regional U.S. newspapers, eighteen international newspapers, six newswires, nine newspaper columns, and cover-to-cover full text for The Christian Science Monitor and The Los Angeles Times. This database also contains indexing and abstracts for four national newspapers.
• Regional Business News - A full text newswire database that incorporates business wires from all over the world. Includes or has links to full text.

• A to Z List - Find full-text electronic journals available at The University of Akron. Search for title words/phrases or browse individual collections.
• EJC - Full text of 6000+ research journals. Includes or has links to full text.
• Electronic Journals - Browse the UA Libraries Catalog for a list of electronic journals subscribed to by The University of Akron Libraries.
• Highwire Press - Archive of free full-text science articles.
• JSTOR - The JSTOR archive holds the complete digitized back runs of core scholarly journals, starting with the very first issues, some dating as far back as the 1600s. New titles and disciplines are being added regularly. Issues of journals are never “out”; they are always accessible, and in excellent condition. The capacity for searching across disciplines opens up vast possibilities for scholarship and research.

Business Databases (U of Akron subscriptions)

• eStatement Studies - Contains composite financial data from over 190,000 anonymous financial statements of manufacturing, wholesaling, retailing, service, and contracting businesses operating in 600 industries. Designed to be particularly useful to lending and credit risk professionals who want to compare one company's performance relative to other companies in the same line of business.
• Factiva - Factiva.com provides world-class premium content, financial data including stock quotes, company comparisons, financial snapshots, SEC filings, interactive charting, and historical market information. Factiva's global news and business information service also combines the content sets of Dow Jones Interactive and Reuters Business Briefing. Includes full text Wall Street Journal (1979 - current), New York Times (1980 - current), Washington Post, Newsweek, Business Week, Forbes, and Fortune. Chicago Tribune and Los Angeles Times are not available to academic subscribers.
• IBIS World - IBISWorld provides immediate access to vital information on every industry in the US Economy publishing Americas largest collection of Industry Market Research Reports with over 700 available. All reports are written at the 5-digit level of the North American Industry Classification System (NAICS) and are 30-40 pages in length.
• LexisNexis Academic - Full text news, business, legal, medical, and reference information. Includes or has links to full text.
• Mergent Online - Business and financial information for investment research. Includes or has links to full text.
• Reference USA - Directory of over 11 million entries for U.S. businesses and professionals.
• Standard and Poor's Net Advantage
• STAT-USA - Economic, business, and international trade information from the U.S. Department of Commerce. Includes or has links to full text.
• Thomas Register - Thomas Register is a comprehensive online resource for finding companies and products manufactured in North America.
• Thomson One Banker - Thomson ONE Banker is a revolutionary desktop solution that flexibly delivers the critical information and analysis tools investment banking professionals need-via one complete and intuitive interface. Whether you're an information professional or investment banker, Thomson ONE Banker provides access to relevant real-time global market data, news, and authoritative content from industry-leading sources. Thomson ONE Banker streamlines the investment banking workflow and enables you to make well-informed decisions with confidence.
• ValueLine

Finding Books

• UA Libraries Catalog

• ebrary - ebrary’s Business, Marketing and Economics collection offers students and faculty access to thousands of authoritative full-text eBooks, research reports, company profiles and case studies to support undergraduate and graduate business study. ebrary’s Online Sheet Music database provides simultaneous, multi-user access to thousands of sheet music titles.
• netLibrary - Online books on many subjects. For off-campus access, first create a personal netLibrary account while on campus.

Dictionaries and Encyclopedias

• Dictionary Of Marketing And Advertising - Bierce Ref HF5415 .B273 1995
• Dictionary Of Marketing Terms - Bierce Ref HF5803 .T56 2000
• Field Guide To Marketing : A Glossary Of Essential Tools And Concepts For Today's Manager - Bierce Ref HF5415 .H5257 1994
• Marketing : The Encyclopedic Dictionary - Bierce Ref HF5412 .M47 1999
• The International Encyclopedia Of Marketing - Bierce HF5415 .N58513 1997

Internet Resources - Marketing and Advertising

• Adage.com
• Adweek.com
• American Demographics
• Brandweek.com
• Commarts
• Emergence of Advertising in America
• Fedstats.gov
• Larry Chase's Web Digest for Marketers
• MarketingTerms.com
• MediaWeek.com
• PaintedCows.com
• SALESandMARKETING.com
• TechnologyMarketing.com
• The Ad*Access Project
• The VNU Media Group
• UTexas Marketing World
• ValuationResources.com
• Wilson Web

Internet Resources--Small Business and Entrepreneurship

• Entrepreneur.com
• Entreworld
• Idea Cafe
• Minority Business Development Agency
• National Foundation for Women Business Owners
• Online Women's Business Center
• SCORE
• U.S. Small Business Administration

Faculty Publications (U of Akron)--Andrew R. Thomas

• Aviation Insecurity
• Defining the Really Great Boss
• Global Manifest Destiny

Professional Associations

• American Marketing Association
• Association for Interactive Marketing
• Business Marketing Association
• Direct Marketing Association
• eMarketing Association
• International Internet Marketing Association